Graphic designer based in Sydney with 7+ years of experience in publication design, brand identity and visual communication. Throughout my career, I've worked with cultural, healthcare, not-for-profit and commercial organisations. My background also includes UI/UX design, bringing a user-centred perspective to both print and digital communication.
I enjoy transforming complex ideas into thoughtful visual communication that helps organisations connect with their audiences. Whether designing a brand identity, an annual report, an exhibition or a digital product, I'm driven by creating work that is clear, purposeful and engaging.
Design
Ceramics
Flower Arrangement
Tennis
Areas of Expertise
Publication Design
Editorial Design
Annual Reports & Publications
Information Design
Visual Storytelling
Brand Identity
Brand Guidelines
Presentation Design
UI/UX Design
Wireframing & Prototyping
Print Production
Cultural & Community Projects
Highlights
Years of Design Experience
Organisations Supported
Brand Identity Projects
Publications Designed
Experience
Deliver publication design, brand identity and visual communication projects for healthcare, not-for-profit and commercial organisations, collaborating remotely with clients from concept development through final production.
Selected Projects
Evangel Hospital - Annual Report
S.K.H. St. Christopher's Home - Annual Report
Tung Wah Group of Hospitals Caregiver Awareness Campaign - Event Identity
Worked at a Singapore and Hong Kong branding consultancy, delivering publication design, brand identity and communication materials for finance, hospitality and not-for-profit organisations. Collaborated with multidisciplinary teams to translate brand strategy into engaging visual communication.
Selected Projects
Hong Kong Society for Rehabilitation – Fundraising Publication
PAG – Sustainability Report
Gaw Capital – Brand Refresh
BEA Union Investment – Brand Identity
Capella at Galaxy Macau – Guest Collateral
Ajmal Samuel Foundation – Brand Identity
Worked independently with universities and commercial clients, delivering brand identity, publication design and visual communication projects from concept through production. Collaborated directly with clients and production partners to create thoughtful design across print, digital and environmental applications.
Selected Projects
The Oxford Character Project, University of Hong Kong - Event Identity
Eden Scent - Branding
Worked at a SaaS product company, designing user-centred digital experiences for Dokifly, a cloud-based platform. Led UX research, wireframing, prototyping and UI design while developing design systems, branding assets and the company website in Webflow.
Selected Projects
In-Between Exhibition - Exhibition Identity & Environmental Graphics
Hong Kong Museum of Coastal Defence - Brand Identity
Revitalisation of Tsui Ping River - Community Branding & Placemaking